Third Place Cafe
Visual Design
The Third Place Cafe is a community-led cafe in Abu Dhabi built around the idea of being a neutral space beyond work and home. Its identity is rooted in comfort, connection, coffee, food, books, and a welcoming environment for people to gather, work, relax, and unwind.
Client:
Third Place Cafe
Role:
Brand Designer
Year:
2022
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Challenge
The existing brand had a meaningful story, but its visual identity did not fully express the cafe’s cultural warmth, community values, or premium lifestyle potential. The challenge was to modernise the brand without losing its original soul.
Objective
The goal was to redesign The Third Place Cafe into a warmer, more refined, and commercially stronger identity system. I developed a premium visual direction using earthy coffee tones, elegant bilingual logo applications, minimal typography, community-inspired illustrations, matte packaging, signage, merchandise, and lifestyle mockups.
Results
The redesigned identity gives the cafe a more cohesive and elevated presence across packaging, interiors, exterior signage, uniforms, cups, tote bags, menus, and campaign visuals. The new system keeps the cafe’s community spirit intact while making the brand feel more modern, memorable, premium, and attractive to both regular customers and new audiences.
