FlexiGlide
Branding & Visual Design
Qualitas® developed a new range of women’s razors for the UAE and Lebanon markets, aiming to compete within the premium personal care industry alongside global brands such as Gillette Venus. The project required a strong product identity, a sustainable packaging system, and high-quality product visualisation that would appeal to modern consumers while strengthening shelf presence and brand recognition.
Client:
Qualitas
Role:
Visual Designer
Year:
2024
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Challenge
Design sustainable and visually engaging packaging that would stand out within a highly competitive market while clearly communicating the product’s purpose and benefits. Through extensive competitor research and market analysis, I developed the name “FlexiGlide®” and created a packaging system designed to connect with consumers through clear communication, refined aesthetics, and long-term retail shelf impact.
Objective
Create a premium packaging experience supported by realistic 3D product visualisation that builds consumer trust before purchase. Using the existing Qualitas® branding as a foundation, I combined product research, market insights, and consumer-focused design principles to ensure the razors communicated comfort, quality, and functionality across both retail and digital platforms.
Results
Modelled each FlexiGlide® razor entirely in Blender with precise materials, textures, and product detailing to produce high-fidelity 3D renders for packaging and marketing. These 3D assets became the foundation for social media campaigns, OOH advertising, collateral materials, editorial layouts, and promotional visuals. The final packaging system successfully positioned FlexiGlide® as a modern and competitive women’s razor brand while improving product visibility, communication, and consumer confidence across the UAE and Lebanon markets.
