Third Place Cafe

A warm hospitality identity redesign for an Abu Dhabi cafe built around community, comfort and everyday connection.

Client

Third Place Cafe

Scope

Brand Identity, Packaging, Signage, Visual Applications

Duration

6 weeks

Year

2022

The problem

A meaningful cafe concept had a strong story, but its visual identity needed to feel warmer, more refined and more commercially complete.

The Third Place Cafe is built around the idea of being a neutral space beyond work and home — a place for coffee, food, books, comfort, conversation and community.

The existing brand had a meaningful foundation, but the visual identity did not fully express the cafe’s cultural warmth, community values or premium lifestyle potential. The challenge was to modernise the brand without losing its original soul.

The solution

Redesigned the identity into a warmer and more cohesive visual system across packaging, signage, merchandise and cafe touchpoints.

The direction used earthy coffee tones, elegant bilingual logo applications, minimal typography, community-inspired illustrations and matte packaging to make the brand feel more welcoming and refined.

The system was designed to work across cups, tote bags, menus, signage, interiors, uniforms and campaign visuals, giving the cafe a more consistent identity without making it feel overly corporate.